tactic library
Work

Family framing

Employment obligations are replaced by emotional ones.

how it sounds

We're like a family here, so everyone pitches in after hours.

What they’re really doing

Turning a contract into loyalty. Families don't ask for overtime pay — that's the point of the metaphor.

The reply that answers it

I'm in for [what you'll actually do]. For anything beyond [hours], let's agree how it's compensated.

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