tactic library
Clients & deals

Competitor leverage

An unnamed cheaper alternative used to move your price.

how it sounds

We've had quotes half of yours.

What they’re really doing

Creating a phantom competitor you can't inspect or match, so the only variable left is your number.

The reply that answers it

That's a fair comparison to make. Here's what's in mine: [scope]. If the other quote covers the same, it's the better deal.

tap the text to copy · square brackets = the one fact only you know

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Decode my message — first one free

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