Clients & deals
Lowball anchor
A number thrown out early to reset your expectations downward.
how it sounds
“Our budget is tight this quarter — can you do it for less?”
What they’re really doing
Anchoring the price while keeping the scope untouched. The discount is meant to come out of your margin.
The reply that answers it
I can work to [their budget] — at that number the scope is [reduced version]. The full scope stays at [price].
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